Activists have recently begun researching and prosecuting non-compliant websites; 2,250 lawsuits were filed in 2018 alone. If your website is found to be non-compliant, you will lose thousands of dollars in fines and legal costs. You will also experience a public relations nightmare when the news media reports that your company has been sued for discriminating against people with disabilities. While “accessibility” was loosely defined in 1996 when the DOJ letter was published, the Web Content Accessibility Guidelines are now the standard used by the federal government for its own web presence and by the courts. to assess violations of ADA Title III.
Your current website is probably non-compliant Executives rarely realize that ADA compliance is a concern when purchasing a new website. Those who do often believe that anyone who can create sleek and attractive websites also creates ADA-compliant websites. Unfortunately, web designers often ignore ADA compliance best practices or ignore them to implement exciting new design features. Many brands' advertising teams also ignore the requirements. Others take them as suggestions and ignore major issues such as color contrast and font size, as that would require rebranding or changes to an ongoing campaign to comply.
An example of a design element with poor contrast and no text that a screen reader can parse. This is an example of a nonconforming design element. The contrast between the title and the image is too low, and the text is part of the image. If you're unsure if your website is compliant, test it against our checklist. An hour of your time could save your company tens of thousands of dollars and public humiliation. Test your website for ADA compliance At Sagapixel Web Design, we have created a checklist to test a website for ADA compliance. This allows our web design and content creation teams to ensure their work is accessible to as many visitors and potential customers as possible.